Raheem Morrison, born and raised in Memphis, Tennessee, desired to be the hands and feet of Jesus, that helped bring a revival to Memphis. Believing that ministry and music should go hand & in hand, they set out to create both a non-profit and a Christian music label.​It is through these two entities that they, along with their team, work to spread the word of Christ and create disciples who will use it in an age of character and integrity through unwavering faith.